Swanndri: New Zealand Wool, Built for the Wild

Swanndri was founded in 1913 by William Broome, a tailor who knew that what the rural community needed wasn’t fashion — it was protection from the elements. His original woollen bush shirt was made with one goal: to keep people dry, warm, and working — even in the wildest conditions.

The early garments were pre-shrunk in water to help them shed rain and hold their shape. The result? A hard-wearing, weather-resistant wool shirt that became a staple across farms and forests throughout New Zealand.

Over a century later, the brand still champions that same rugged practicality — with modern tweaks that make it ideal for British rural life too.

The Icon: Swanndri Bush Shirt
At the heart of the range is the Swanndri Original Wool Bush Shirt. If you've seen one, you'll remember it — thick wool, lace-up front, oversized cut, and a long drop-tail to keep out the cold.

Why it's a countryside classic:

• 100% New Zealand wool – Naturally breathable, warm, and wind-resistant
• Water-repellent finish – Designed to shed light rain and mist
• Oversized fit – Ideal for layering and ease of movement
• Heavy-duty construction – Built to last through years of tough use
• Timeless check patterns – Instantly recognisable and effortlessly classic

It’s the sort of garment that only gets better with age — the more you wear it, the more it becomes your own.

Modern Takes on a Rugged Tradition
While the bush shirt is its calling card, Swanndri also offers:

• Wool jackets and coats – Combining heritage fabric with modern tailoring
• Merino thermals and base layers – Naturally insulating and breathable
• Outdoor shirts and fleecewear – Designed for layering in the field or yard
• Rural lifestyle wear – Hoodies, tees and caps that bring country cool to town

Whether you're rounding up sheep, stacking logs, or heading out for a chilly dog walk, there's a Swanndri layer to keep you warm and dry without compromising style.

Why We Love Swanndri at New Forest Clothing
There’s something honest about Swanndri. It’s not showy or overbuilt — it just works. We love its blend of heritage, functionality and comfort, especially for cold, wet British winters. If you're after outerwear with a bit of grit and soul, Swanndri delivers every time.