Journal

October 28, 2026
by Louise Bilton

No Tricks, Just Treats: Our Halloween Sale Is Here

Autumn is well underway, and with rainy days, colder mornings and plenty of time spent outdoors ahead, now is the perfect opportunity to update your country wardrobe for less. Our Halloween Sale is in full swing, with up to 50%...

October 7, 2026
by Benji Anker

Icons of Country Clothing: Crispi - Alpine Craftsmanship, British Endurance

In the rugged highlands of Italy’s Veneto region, where stone paths twist through fog and snow, Crispi was born. Since 1975, this premium bootmaker has stood at the crossroads of tradition and innovation, crafting outdoor footwear for those who walk...

August 14, 2026
by Benji Anker

Didriksons: Weatherproofing the World Since 1913

In the windswept fishing villages of Sweden’s western coast, a husband and wife set out to solve a simple but essential problem: how to keep people dry. Over a century later, Didriksons has become one of Scandinavia’s most trusted outerwear...

July 10, 2026
by Benji Anker

Seeland: Scandinavian Precision for the British Countryside

When it comes to reliable, thoughtfully engineered country clothing, Seeland stands tall. Born in Denmark, this respected brand has quietly built a reputation across Europe for producing high-performance outdoor wear at refreshingly accessible prices. Whether you’re out on a shoot,...

June 25, 2026
by Benji Anker

Icons of Country Clothing: Keela - Kit for Serious Conditions

When the weather turns against you and the terrain gets rough, Keela steps up. Proudly based in Scotland, Keela has been designing high-performance outdoor clothing for over 40 years - trusted by mountain rescue teams, military personnel, emergency services, and...

May 22, 2026
by Benji Anker

Swanndri: New Zealand Wool, Built for the Wild

Swanndri was founded in 1913 by William Broome, a tailor who knew that what the rural community needed wasn’t fashion — it was protection from the elements. His original woollen bush shirt was made with one goal: to keep people...

April 23, 2026
by Benji Anker

Icons of Country Clothing: Barmah Hats - The Spirit of the Outback

In the heart of the Australian Outback, where resilience is not just valued but vital, Barmah Hats were born. More than just headwear, they represent a legacy of rugged individualism, clever design, and bush-tested durability — now beloved by farmers,...

February 18, 2026
by Benji Anker

Deerhunter - Born of Danish Heritage. Built for the Wild

In Denmark, where the forests run deep and the weather turns quickly, Deerhunter was founded with a singular purpose — to create hunting and outdoor clothing that could handle everything the wild throws at you. For over 40 years, this...

February 4, 2026
by Benji Anker

Bushbuck: New Zealand’s Frontier Engineering for the Modern Explorer

In the vast and untamed wilderness of New Zealand, where roaring winds meet jagged peaks and glacial rain lashes down, Bushbuck was born. This isn’t just outdoor gear — it’s engineered armour for those who thrive where the wild bites...

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