Who are we?

  • New Forest Clothing Company is a family run business based in the village of Three Legged Cross, Dorset. With over 50 years experience in the clothing industry we bring to you top quality brands at highly competitive prices. We offer a varied selection of shooting attire, country clothing, outdoor clothing and where possible try to cater for all by stocking most leg lengths and plus sizes.

  • Our unrivalled product knowledge teamed with our fast and friendly service will not disappoint. The cornerstones of our business are providing our customers with quality products at prices which promise value for money. This ethos has built a loyal customer base in our local area, we seek to do the same with our online business. Our aim is to be the UK's leading Country Clothing Retailer.

The Brand

As well as stocking some of the country's leading Country and Field Sport Brands, we have designed, developed and manufactured our own 'New Forest' label. The New Forest label showcases country classic garments such as wax jackets, tweed jackets and blazers, moleskin trousers, tattersall shirts and more. We deliver a professional service providing quality, practical garments that offer exceptional value.


The New Forest Story

Chapter 1

How it all started

The business was founded in 1978 by the parents of our director, James. The retail journey began with market stalls at thriving local market towns, as well as farmers markets and country shows. Two shops followed at the New Forest town of Ringwood and nearby Salisbury. A very young James was often found helping his dad at first light on a Saturday morning and so his retail career began!

Chapter 2

First website build

In 2012 newforestclothing.co.uk was born! A partnership began with James and brother-in-law Paul. Boxes of stock were crammed into a corner of an old barn at Paul's parent's farm, a basic website was created and so it began. The pair continued to work full times jobs as the venture slowly grew. It soon became apparent after very few sales more work was required than simply creating a website!

Chapter 3

Building the business

The work began building New Forest Clothing's name and reputation within the country clothing industry. Country shows and events were attended including the New Forest Show and The British Shooting show. Things however didn't always go to plan with scorching temperatures one year at the new forest show, proving extremely difficult conditions to sell waterproofs and wax jackets! In meeting our customers face to face and priding ourselves in customer service and satisfaction, a trust was gained from our clients which in turn allowed the online business to grow through returning customer sales.

Chapter 4

Building the brand, the growth continues

2016 saw New Forest launch its own clothing brand label. We started by designing a classic wax jacket and worked with a family run manufacturing company in the UK to produce a quality garment at a sensible price. The wax jacket was later featured in Shooting Times, a huge accolade and proud moment for our hard work and determination. Fast forward to 2021 we now showcase a label with over 50 styles. Utilising our extensive product knowledge and passion for country sports we believe we have created the beginnings of a superb country clothing range.

Chapter 5

New Warehouse

In Summer '22 we moved to a new 11,500 sq ft office and warehouse just 15 miles down the road in Three Legged Cross, Dorset! Since the birth of NFC we have been growing our range of quality outdoor clothing, and more and more customers have been shopping with us. We are eternally grateful to our loyal customer base and the new warehouse has allowed us to grow our range of country and outdoor clothing as well as a allowing a slicker operation, ensuring our customers continue to get the same speedy service we pride ourselves on.