For the third instalment of our Meet the Creators series, we caught up with Morgan Alexander — a countryside enthusiast with a techy twist. Based in rural Gloucestershire, Morgan perfectly balances life as a cybersecurity analyst with his passion for the great outdoors. From long shifts behind the screen to clay shooting sessions and surfing adventures, Morgan’s lifestyle blends modern challenges with classic country living.
Growing up on a smallholding and Christmas tree farm, Morgan has always felt at home in the countryside. His love for outdoor pursuits shines through in everything he does, whether it’s perfecting his shot at the clay ground or throwing on a reliable waterproof for a weekend walk. With an appreciation for quality gear and functional style, it’s no surprise that his go-to pieces from New Forest Clothing are built for both practicality and comfort — ready to take on the ever-changing British weather.
When he’s not tackling cyber threats or spending time outside, you’ll find Morgan collaborating with Country Content, creating authentic countryside campaigns and capturing those honest, behind-the-scenes moments that make each shoot day special.
Q. What does a typical day in your life look like?
A. There’s rarely a “typical” day working as a cybersecurity analyst — no two days are the same, so you always need to be ready for anything. The hours can be long, and I often switch between day and night shifts — sadly, hackers don’t clock off at 5pm, so sleep sometimes feels like a rare luxury! It’s a fast-paced, technical role, so whenever I get the chance, I make sure to spend time outdoors. Whether it’s going for a walk, doing some shooting, or surfing if the conditions are right, being outside is the perfect way to switch off from screen time. My weekends are usually more flexible and mostly spent outside, either at the clay shooting ground or down by the coast.
Q. What draws you to the country lifestyle?
A. I grew up on a smallholding surrounded by animals and a Christmas tree farm, so being outdoors and connected to nature has always been part of my life. Getting into shooting in recent years has only deepened my love for the country lifestyle. It’s something I’ve always felt connected to and enjoy being part of.
Q. What’s your favourite countryside activity?
A. There are so many great countryside activities, but clay shooting is definitely my favourite. I enjoy being outside and getting a break from the usual routine. It’s a good way to have some fun and work on my skills.
Q. Are there any “must-have” pieces you always wear on a day-to-day? What’s one piece of clothing you couldn’t live without?
A. For me, it’s got to be a sturdy pair of boots—whether I’m just out and about or on a longer walk, reliable footwear is key. And I can’t go without one of my New Forest coats; with the unpredictable UK weather, it’s the best way to stay ready for anything the countryside throws at you.
Q. How did you first come to work with Country Content?
A. I first heard about Country Content while working on content for another company, and they suggested I apply when their next brand campaign opened up. I put my name forward, got picked, and was invited to one of their content days. Since then, I’ve had the chance to collaborate with them and some fantastic brands on photoshoots, and I’ve really enjoyed being part of it.
Q. What has been your favourite part of the shoot day experience with Country Content?
A. The best part of shoot days with Country Content is how relaxed and enjoyable they are. There’s always a great atmosphere — lots of laughs behind the scenes, and everyone working well together. I’ve made some great friends through the experience, which makes it even better.
Q. What’s been your funniest or most unexpected moment on a shoot day?
A. Honestly, there have been quite a few! One that stands out for me was when we were shooting winter jackets in the Midsomer — trying to stay cool and keep sweat off while still looking natural in front of the camera was definitely a challenge.
Q. Which New Forest Clothing pieces have been your favourites to style or shoot?
A. There are so many great pieces, but the shooting jackets are definitely my favourite to work with. They’re really well made, comfortable, and practical — perfect for spending time outdoors. I love how they combine traditional style with functionality, making them ideal for country life.
Q. And which New Forest Clothing piece has been your favourite all round?
A. Tough one to but i would say the New Forest Maverick Waterproof Tweed Jacket. I wear this so much because it's a lighter tweed coat than most. It's waterproof, windproof, and breathable, making it perfect for all kinds of outdoor activities. Plus, it has all the right pockets and a comfortable fit, so I can focus on enjoying the countryside without worrying about the weather.
Quick Fire
Tea or Coffee to fuel the day - Coffee
Countryside Companion? Dogs or Horses - Dogs
Summer Sunsets or Frosty Mornings - Frosty mornings
Muddy wellies or polished leather boots? - Muddy wellies
Morgan's Gallery
Morgan’s story is a wonderful reminder that countryside living and modern careers can go hand in hand. His days might be filled with lines of code and cybersecurity challenges, but it’s his time outdoors that truly keeps him grounded. With a love for clay shooting, frosty mornings, and muddy wellies, Morgan embodies everything we admire about the modern country lifestyle — hardworking, down-to-earth, and always ready for adventure.
Follow Morgan’s countryside journey and creative collaborations on Instagram: Morgan_Alexander_
If you’re inspired by Morgan’s story and would love to experience a Country Content Shoot Day yourself, keep an eye on Country Content on Instagram. They regularly share opportunities to apply for upcoming shoots — the perfect way to get involved, meet like-minded people, and be part of something creative and memorable.
Stay tuned for the next instalment, where we’ll be introducing another fantastic creator from the Country Content community.
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