Journal

Shooting couple in antique wax jackets and green wellies on gravel path

December 17, 2025
by Benji Anker

For the fifth instalment of our Meet the Creators series, we’re doing something a little different and catching up with Tom and Kelly, the Norfolk-based duo behind The Shooting Couple. Between them, they’re a powerhouse of personality, energy, and countryside...

Man in brown tweed jacket and red tie, iconic Härkila outdoor gear for seasoned stalkers

December 2, 2025
by Benji Anker

Härkila - Iconic Outdoor Gear Born in the Nordic Wilderness

When performance isn’t up for debate, when the rain needles sideways, the ground fights back, and quiet becomes your closest ally, seasoned stalkers, keepers, and outdoor pros reach for Härkila. The Scandinavian heavyweight has long been the go-to across Europe....

Three folks in rugged forest clothing stand in dim woods for Black Friday.

November 27, 2025
by Benji Anker

Black Friday at New Forest Clothing

Black Friday has rolled in like a crisp forest breeze and the timing could not be better. Whether you are gearing up for a winter ramble, plotting a windswept coast walk or simply refreshing your everyday kit, this is the...

Classic brown leather duffle bag from Norfolk Countryman country content.

November 19, 2025
by Benji Anker

Meet the Creators - The Norfolk Countryman

For the fifth instalment of our Meet the Creators series, we’re heading to Norfolk to meet Jamie Harcourt, better known online as The Norfolk Countryman. A proud veteran, full-time security professional, and passionate outdoorsman, Jamie perfectly embodies the balance between...

Swazi smock trusted by professional hunters: camo jacket with hood

November 12, 2025
by Benji Anker

Swazi: Hardcore Gear from the Land of the Long White Cloud

If you’ve ever heard whispers about a fleece that can outlast a storm, or a smock trusted by professional hunters in the Southern Alps — chances are, they were talking about Swazi. Designed and tested in New Zealand, Swazi kit...

Morgan Alexander in plaid shirt, black tie, vest for country clay shooting

November 5, 2025
by Benji Anker

Meet the Creators - Morgan Alexander

For the third instalment of our Meet the Creators series, we caught up with Morgan Alexander — a countryside enthusiast with a techy twist. Based in rural Gloucestershire, Morgan perfectly balances life as a cybersecurity analyst with his passion for the...

Black Redback boots with soft toe, red stitching and side pocket

October 22, 2025
by Benji Anker

The Rise of the Redback Boot in the UK Countryside

In recent seasons, you’ll have spotted a quietly persistent trend across fields, tracks, hedgerows and even beer gardens of Britain’s rural heartlands: tattersall shirts, fleece gilets, rugby shorts (yes – rugby shorts are back) and brushed‑waterproof smocks. Among these, the...

Five adults and four dogs enjoying nature on a fallen tree trunk in New Forest for country content

October 6, 2025
by Benji Anker

Into Autumn - NewForest AW25 Photoshoot with Country Content

There are moments when everything aligns just right - our new collection, a creative vision, a gorgeous setting, and a wonderful team behind the lens. That’s exactly what happened at our Autumn/Winter photoshoot this year. We joined forces once again...

Sequence of opinel folding knives with simple wooden handles at different open stages

September 30, 2025
by Benji Anker

Opinel: A Blade Born in the Alps, Beloved Worldwide

Few objects are as instantly recognisable — or as quietly iconic — as the Opinel folding knife. With its simple wooden handle, curved blade, and signature locking ring, the Opinel has carved out a place in the pockets and hands...

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