The clothing (and fashion) industry is known as one of the most polluting industries in the world. In fact, the industry is second only to oil when it comes to pollution, responsible for 20% of global industrial water pollution. Making a conscious decision to shop with sustainable brands will make a difference to the planet and the people within it.
However, it is not just the use of finite materials and wasteful manufacturing practices that depletes the planet’s resources and creates pollution. Fashion consumption and garment maintenance play equally important roles in achieving sustainable fashion. The clothing produced by fast fashion brands isn’t made to last – the aim is to get you to buy more, so why would the focus be on making quality long lasting clothing?
In choosing brands that provide quality, you can reduce your waste as well as the amount of clothing that you buy (saving you money in the long term). Sustainable brands focus on quality, using materials and finishes that are made to last.
Take for example one of our British Made Wax Jackets - sustainable by their very nature. A wax jacket is widely recognised as an investment, to buy once and continue to wear for years to come as the jackets are extremely high quality and remarkably robust. The jackets can be re-waxed to maintain the finish or ‘reproofing’ services are available, where jackets can be sent off to be cleaned, re-waxed and in some cases repaired to as good as new condition - we recommend The Wax Jacket Cleaning Company.
Circular Fashion is another great example of sustainable fashion. The term describes ‘closed-loop’ systems, or manufacturing approaches aiming to recover discarded materials and waste, and reintegrate them into production.
Introducing our new collection - Sustainably Printed on Demand
Enhance your wardrobe essentials with our this new collection, printed in a renewable energy powered UK factory. By printing in real time we only make what people need when they need it, and shipping these products directly to the customer saves transport costs and lowers emissions.
Like all our products, these are made to last and we encourage everyone to care for them properly and use them for as long as possible. When they are no longer wearable, they are designed to be recycled when worn out, and can be sent back to a UK factory free of charge and processed into new products when they are worn out! Every garment is;
- Made in a renewable energy powered factory audited for a wide range of social and sustainability criteria
- Designed & Printed in the UK with low waste printing tech
- Certified Organic Cotton
- Carbon Neutral
- Sent in a plastic free, rip and splash proof paper mailer bag
- GM free
- Not tested on animals
- Does not contain animal-derived products